How long should a thread opener be?

Under 200 characters is ideal. The hook tweet needs to be scannable — readers decide in 1-2 seconds whether to engage. Detailed context goes in the thread body, not the opener.

Should I use emojis in thread hooks?

The 🧵 emoji is widely recognized as a thread indicator and performs well. Beyond that, use emojis sparingly — one or two to add visual interest, not five that look spammy.

Thread Opener

The thread opener is arguably the most important tweet you'll ever write. It determines whether thousands of people read your full thread or scroll past. A great hook creates a 'curiosity gap' — the reader knows enough to be intrigued but not enough to be satisfied without reading the full thread.…