What metrics should I share in build-in-public updates?

Revenue (MRR/ARR), user counts, growth rates, and specific milestones. The more specific and honest, the better. Sharing $2,400 MRR is more compelling than 'revenue is growing.' Include both wins and setbacks.

Is it safe to share revenue numbers publicly?

For most startups, yes. The transparency builds trust and community. If you have competitive concerns, share growth percentages instead of absolute numbers, or share with a delay.

Build in Public Update

Build in public is one of the most powerful content strategies on X. By sharing transparent updates about your building journey — including real numbers, honest challenges, and genuine lessons — you create an audience invested in your success. These followers become your first customers, advocates,…