What is a good engagement rate on X?

A good engagement rate on X is typically 1-3% for accounts with 1K-10K followers. Smaller accounts often see higher rates (3-6%) due to more concentrated audiences, while larger accounts (100K+) may see 0.5-1%. Quality of engagement matters more than the raw percentage.

How is engagement rate calculated on X?

Engagement rate = (total engagements / total impressions) × 100. Total engagements include likes, replies, retweets, quote tweets, clicks, and profile visits from a tweet.

Engagement Rate

Engagement rate is the most important metric for measuring content performance on X. It's calculated by dividing total engagements (likes, replies, retweets, quotes, clicks, and profile visits) by total impressions, then multiplying by 100. A 'good' engagement rate on X typically ranges from 1-3%…