How many content pillars should I have?

3-5 is the sweet spot. Fewer than 3 makes content repetitive; more than 5 dilutes expertise positioning. Choose pillars at the intersection of your knowledge and audience interests.

How do I choose my content pillars?

Identify what you know deeply, what your audience cares about, and what aligns with your goals. Look at your best-performing past content for natural themes. Echo helps identify your strongest pillars from content history.

Content Pillars

Content pillars are the foundational themes defining what you consistently post about. Typically 3-5 pillars representing your expertise, audience interests, and brand positioning — for example, a SaaS founder might use: product building, startup lessons, and industry insights. Pillars solve the…