What is the best content mix for X?

Start with 40% educational, 25% conversational, 20% inspirational, and 15% promotional. Adjust based on engagement data. Never post too much promotional content — it tanks engagement and causes unfollows.

How often should I promote on X?

No more than 1 in 5-7 posts should be directly promotional. Weave product mentions naturally into value-driven content. Your audience follows you for value, not ads.

Content Mix

Content mix refers to the deliberate balance of content types in your X strategy. A common framework is 80/20: 80% value-driven content (insights, tips, stories) and 20% promotional content (product mentions, CTAs, launches). More granular mixes break content into: educational, inspirational,…