How do I segment my X audience?

Analyze which content types get engagement from different followers. Look at reply patterns, retweet behaviors, and profile characteristics. Echo identifies natural segments from your engagement data automatically.

Why does audience segmentation matter?

Segmentation improves relevance. Content speaking directly to a specific group gets higher engagement than generic posts. Higher engagement means better algorithmic distribution, creating a positive feedback loop.

Audience Segmentation

Audience segmentation categorizes followers into groups based on shared characteristics — interests, engagement patterns, professional roles, or content preferences — allowing you to tailor content for different segments. On X, segmentation can be observed through engagement patterns: some…