What is a good CTR on X?

0.5-2% is typical. Tweets with strong hooks and clear value can achieve 3-5%. The X algorithm tends to suppress tweets with external links, so pairing links with high-engagement copy is essential.

How do I improve my CTR on X?

Write compelling hooks, make the click value clear, place links in follow-up tweets rather than the first tweet, and test different CTA formats. Echo A/B tests these approaches automatically.

Click-Through Rate (CTR)

Click-through rate on X is calculated as (link clicks / impressions) × 100. A good CTR typically ranges from 0.5-2%, depending on content type and audience. CTR is crucial for creators driving traffic to websites, landing pages, or products. High CTR requires compelling copy, clear value…