Which metrics are vanity metrics?

Raw follower count, total impressions, and total likes without context are all vanity metrics. Focus instead on engagement rate, reply rate, and conversion metrics.

Should I ignore vanity metrics entirely?

Not entirely — they indicate reach. But don't optimize for them. Optimize for engagement quality and business outcomes.

Vanity Metrics

Vanity metrics give the illusion of success without the substance. A million impressions mean nothing if nobody clicks, replies, or converts. Follower counts are meaningless without engagement. The antidote to vanity metrics is focusing on actionable metrics: engagement rate (not total engagement),…