How do I encourage UGC on X?

Build a community that loves your product, make sharing easy, celebrate customers who share, and create moments worth sharing. Echo builds the community that generates UGC organically.

Should I repost all UGC?

Selectively. Repost the highest-quality UGC that aligns with your brand message. Echo helps identify and amplify the UGC that matters most.

User-Generated Content (UGC)

UGC is content about your brand created by real users — not paid promotions. On X, this includes testimonials, product screenshots, use case shares, and organic recommendations. UGC is powerful because people trust peers more than brands. A single authentic customer tweet can drive more conversions…