How do I do social listening on X?

Use X's advanced search to monitor keywords, hashtags, and competitor mentions. Track recurring questions and complaints in your niche. Echo automates this by analyzing trending conversations.

Why is social listening important?

It reveals what your audience actually wants to hear about. Content based on real audience conversations consistently outperforms content based on assumptions.

Social Listening

Social listening goes beyond tracking your own mentions. It means actively monitoring keywords, hashtags, competitor accounts, and industry conversations to understand what your audience cares about. On X, social listening is uniquely powerful because conversations are public and real-time. You can…