What is a dark post on X?

A promoted tweet that appears in targeted users' feeds but doesn't show on your organic profile timeline. It's used for A/B testing ad creative.

Should I use dark posts or organic content?

Both serve different purposes. Organic builds brand; dark posts enable targeted promotion. Use organic insights from Echo to inform your paid strategy.

Dark Posting

Dark posts are promoted tweets that appear in targeted users' feeds but not on your profile page. This allows testing multiple creative variations and targeting different audience segments. For X marketers, dark posting enables true A/B testing at scale. Test different hooks, CTAs, images, and…