How long should a hook be?

10-15 words that fit in one line on mobile. The hook should be visible without tapping 'See more.'

What makes a good hook?

Specificity, curiosity, and relevance. Include numbers, timeframes, or unexpected claims. Echo generates proven hooks for your niche.

Tweet Hook

The hook is the first line that captures attention in a fast-scrolling feed. It determines whether someone stops to read your content or scrolls past. Effective hooks follow proven patterns: curiosity gaps, contrarian openings, specific numbers, and direct addresses to a specific audience.