Start with organic to establish credibility. Once you know what resonates, selectively boost top performers with ads.

How much do X Ads cost?

CPM ranges from $2-10, CPC from $0.25-$2 depending on targeting. Organic content through Echo is significantly more cost-effective.

X Ads

X Ads offers multiple campaign types: promoted tweets, follower campaigns, awareness campaigns, and conversion campaigns with granular targeting options. For most startups, organic content outperforms paid ads in ROI. However, ads become valuable for product launches and scaling proven organic…