What's the ideal number of items in a value list?

5-10 items is the sweet spot. Fewer than 5 feels thin; more than 10 becomes overwhelming in a single tweet. For longer lists (15+), use a thread format instead.

Should value lists include my own product?

Yes, naturally and sparingly. Include your product as one item among genuinely valuable alternatives. The 80/20 rule applies: 80% external value, 20% your product. This builds trust rather than feeling salesy.

Value List Post

Value list posts are bookmark machines. They perform exceptionally well on X because they deliver immediate, scannable value. Readers don't need to invest time reading paragraphs — they can scan the list, identify items relevant to them, and bookmark for later reference. Bookmarks are X's most…