Won't myth-busting offend people who believe the myth?

Some disagreement is healthy and drives engagement. The key is tone — present yourself as a helpful corrector, not a condescending judge. 'Most people get this wrong' is better than 'You're wrong about this.'

How do I find myths to bust?

Monitor common advice in your niche that you know to be wrong or oversimplified. FAQs from clients, popular but misleading blog posts, and widely shared but inaccurate statistics are all good sources.

Myth Buster

Myth-busting tweets generate exceptional engagement because they challenge existing beliefs — creating cognitive dissonance that demands resolution. Readers who agreed with the myth are compelled to reply (either agreeing with your correction or defending their original view). The format…