How do I access X Analytics?

Navigate to analytics.x.com or click Analytics from the X sidebar. Echo integrates with your analytics for AI-powered insights.

Which metrics matter most?

For growth: impressions. For engagement: reply rate. For conversions: CTR. Focus on 2-3 metrics that align with your goals.

X Analytics

X Analytics shows detailed performance metrics for your tweets and account: impressions, engagements, engagement rate, and follower growth over time. For serious marketers, native analytics provide the foundation for data-driven decisions about content type, posting time, and format.