Which is more important, impressions or reach?

Depends on your goal. For growth, reach (unique people seeing you) matters more. For conversion, repeated impressions build familiarity. Echo optimizes for your primary goal.

How do I increase reach?

Create shareable content that earns retweets and quote tweets. Reply engagement also expands reach. Echo generates share-worthy content optimized for broad distribution.

Impressions vs Reach

Impressions and reach measure different things. Impressions count every time your tweet appears on a screen, including multiple views by the same person. Reach counts unique viewers. High impressions with low reach means your content is being seen repeatedly by the same people. High reach with…