How unpopular should the opinions be?

Aim for opinions that 30-60% of your audience would agree with. Universally held opinions don't generate debate. Truly offensive opinions generate the wrong kind of engagement. The sweet spot is thoughtful contrarianism.

Should I defend my opinions in replies?

Absolutely. The replies section is where you demonstrate depth. A bold claim in the tweet + thoughtful defense in replies = maximum authority building.

Unpopular Opinions List

The unpopular opinions list is an engagement machine because it creates multiple reaction points in a single post. With 5-7 opinions, every reader is almost guaranteed to disagree with at least one — and that disagreement drives them to reply. The format also invites quote tweets where users share…